The sun-soaked island of Sal is the perfect location for an exclusive beach club. Increasingly popular with those in the know, the long stretches of beachfront have some of the best sunsets you have ever seen – even better when you are relaxing on a stunning terrace.
Bikini Beach were a newly opened beach club based on Sal Island in Cape Verde, when we were asked to provide them with some video content for their online social platforms. One of the videos were to attract customers from different hotels on the island to visit the beach club, the other was to show off their new restaurant menu.
We worked with the film team which were based on the island to get the shots we needed and then began working on a plan for how the videos should look, most of the videos were down to intuition and how we'd think it'd be best represented. The restaurant video showcased all the new dishes they had available which we put together with the selected music in Premiere Pro & After Effects.
The "Where to find us" video had some elements created in Photoshop which were then imported into After Effects and animated to identify specific locations on the island, the video content for this was provided by the on-site film team also.
The video helped to bring more customers to the beach club, the video was used across their social channels and direct targeted at resorts around the island.
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